Marketing was once sentenced as “death”. It is the paradigm which has changed. Discipline and marketing practice keep developing along with new demands. Conventional marketing is already left behind, and now it is colored by the usage of information technology and communication.
                                  
As a discipline, the former marketing target, namely to maximize sales and profit of shareholders, moves to value creation and prosperity for stakeholders, namely all people related to the business: employee, supplier, consumer, society around the company, besides shareholder. A company has social responsibility and is demanded to care about the environment.

This book provides theoretical and practical knowledge of new paradigm in marketing, namely Value Marketing, which consists of three major items: (1) Value Exploration, to understand shareholder value (in form of dividend and share price), customer value (in form of attribute, product performance, and service), and stakeholder value (especially employees as main power to deliver value); (2) Value Creation, to create competitive excellence through functional and emotional value; (3) Value Delivery, to increase value for customer. For company, the result is reflected on profit and financial ratio, capital gain, position in market, market segment, and growth potency.

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