In globalization era, competition in international business industry has become tight. Therefore, business people, small and big, must increase their effort and production, to be capable to complete in local, regional, and international market.

This book reflects the author’s thought as a consultant, rather than as an academic learner. The content of this book has been published regularly in daily newspaper called Bisnis Indonesia. This book reflects independency, which is hoped to give the atmosphere of actuality and contextual, and can also bridge the gap between theory and reality.