Company must be able to manage corporate culture well in order to have the ability to face challenges during change. In the past, a corporate culture was an instrument, a slogan, a past romantics and a self actualization. Nowadays, a corporate culture is one of the promoting factors in establishing a qualified HRM, ensuring the direction of business expansion, and preserving competitive edge of the company. Harvard Business School’s survey said that Companies which are actively managing their Corporate Culture will be able to increase their financial performance significantly.
                          
This book comprehensively explains how to create, strengthen, and utilize corporate culture in every business situation by giving success and failures examples in various organizations.