|Publisher||Publishing Division The Jakarta Consulting Group|
This book is published to follow the success of former books about management and marketing. Still, with the style “pouring concepts in story”, this book tells more about marketing which is colored by fundamental changes, namely the importance of trademark. The author chooses “Obor Pemasaran” (Marketing Torch) as the title so the readers can follow the marketing paths. “Obor Pemasaran” also pictures the role of trademark as “Obor” for customers.