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    JCG TRAINING SESSIONS are tailored to participants’ needs.  Topics range from organizational development to motivation.  We focus in increasing performance by engaging the participant in active discussions.  Our training provides an avenue for in-depth analysis and problem solving of various management issues.
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    JCG EXECUTIVE SEARCH aims to provide the highest standard in recruitment services. In matching our candidates and clients, we opt for competency and culture fitness. Part of IRC Global Executive Search Partners, we are connected in 6 continents and 70 cities worldwide.
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    THE JAKARTA CONSULTING GROUP aims to be the partner for Indonesian Corporation in undertaking their corporate issues. In the past 30 years, we have been trusted in supporting our clients in dealing with strategic issues, corporate culture, human resources, and as part of their Corporate turnaround partner.

Power Branding

Power Branding

Author A.B. Susanto
Publisher Quantum (Mizan Grup)
Year 2004
Price Rp 100.000,-
Ready Stock Sold Out

 

 

Brand has a mega power to charm people’s heart to consume products or services. The images exposed were to influence their targets. The agreement in buying often based from the brand consideration. Excellent brands become the consumers’ focus point. Significantly, award is given to selected brand, which in the haul strengthen their brand images.

This book discusses about how to develop strategy and brand identity, manage equity and brand values, brand positioning in the eyes of customers and how to develop the organizations support to success the brand new image.